Data
Data-driven marketing utilises big data analysis to inform decisions, optimise campaigns, and better target audiences. By focusing on segmentation, personalisation, and performance measurement, businesses can create more effective campaigns that resonate with customers, increase loyalty, and drive higher revenue, ultimately maximising marketing ROI and fostering long-term success.
Data-driven marketing is a strategic approach that leverages insights gleaned from the analysis of big data
Data is at the core of everything we do. This is how we started and the engine of meaningful, effective and cost-efficient marketing. Data is an under-utilised asset in many organisations. Using data to understand customer behaviour will improve the profitability on direct marketing activity.
We use data to measure everything we do. Our approach is based on a test, measure, refine and rollout methodology. Only by knowing what works and what doesn’t work can we maximise the return on campaigns and client ROI. The old saying by John Wanamaker that “50 percent of my advertising is wasted, I just don’t know which 50 percent” can now be defeated by proper use of data.
We conduct a range of analysis and segmentation activities on clients existing customer data as well as external data sets.
