Helping you build long-term relationships with customers that
matter
Helping you build long-term relationships with customers that
matter
Helping you build long-term relationships with customers that
matter
Once upon a time in a small village there was a baker.
The village had two bakeries and competition was quite fierce. Our baker focused on quality and service to keep his customers.
Today was a Wednesday, so our baker had made his famous walnut loaves. They took quite a bit of time to make, so he only made them once a week. He knew that Mrs Jones, his best customer by far, (as she had seven children), was very fond of the walnut loaf and always shopped on Wednesdays.
Around 4pm, one hour before closing, he only had two walnut loaves left. He knew Mrs Jones sometimes goes riding on Wednesdays and can run late, but didn’t want to run out of them before she arrived. So he put both of the loaves under the counter. Mrs Jones arrived just before closing, looked at the empty shelves and said, “Damn, you have sold all the walnut loaves”.
“No, I put two aside for you, as I know how much you like them,” said our baker, pulling them from under the counter.
our story
Mrs Jones was very happy and the baker knew she would never visit his competition.
Our baker’s database was in his head, as he only had a few hundred customers and could remember each of them and their behavior.
His loyalty program was personalized service and actions like putting the loaves aside for his best customer when she was running late, or slipping one extra bread roll into the bag when a customer bought a dozen rolls. And it worked very well.
One of our baker’s grandsons runs a large bakery with hundreds of thousands of customers. He can’t remember all his customers in his head, and they are both retailers and consumers. But if our baker’s grandson has a good marketing database and a proper customer loyalty focus, he will be able to achieve the same successful results as his grandfather.
The moral of this story – customer loyalty, relationship marketing and the like, are not newly invented activities. They have existed as long as man has traded. It’s very much based on common sense.
“Look after your best customers and they
will look after you.”
OUR NETWORK
We are a core team of key people internally and work with our network of partners. Our partners are handpicked based on their skills and knowledge.
The network has been active since the inception of The Bakery and most partners have been involved for over 10 years.
This enables us to offer you the most suitable solution, and only recommend what you need. By taking unnecessary overheads out of the equation, we can deliver a more cost-effective solution. Below are some of our partners.
WHAT OUR CLIENTS HAS TO SAY
Beau Loughhead
Director- The Prospect Shop
"Our list broking team has been working closely with The Bakery for a number of years. We have worked together on direct marketing campaigns from Bluechip to SME. This is a marketing agency that ‘gets’ data."
"We have worked with The Bakery on many projects over the last five years. Their skills in targeting, segmentation and data analytics are awesome."
Paul Royston
Director – Media, Advertising and Sales Australia Post
Hunter Drinan
Managing Director iSUBSCRIBE
“Over the last 3 years, The Bakery has provided us with invaluable data-driven strategic insights, that have helped shape our marketing strategy and grow our business, in very measurable ways. It's also a delight working with them.”
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“I have worked with the Bakery for over 12-years, either supporting their engagement with clients or having them help support the organisations that I have been working for. More recently with the formation of Datawere and the formalisation of the Bakery Network. Working with the Bakery has become a 'no-brainer', particularly as it provides access to rounded expertise, and great solutions for our clients.”
Ade Ewart
Director Datawere
