Per has worked in the data driven marketing industry for over 20 years. He has extensive experience in developing marketing strategies and communication programs using customer data. This includes development of direct and database marketing strategies, design and implementation of marketing databases and CRM solutions as well as analysis.
Per’s strength is his ability to integrate his strategic marketing knowledge with his technical understanding. This guarantees that clients do not fall into the trap of letting technology become the driver rather than the business and its people.
Per’s experience comes from working with a range of blue chip clients including TAL, DHL, iSUBSCRiBE, Vodafone, BMW, News Limited, BNP Paribas, Symantec, The Travel Corporation and Qantas Holidays.