Our Specialties

Not just any marketing.

Our core philosophy is understanding the target audience. We turn data into information and information into powerful insights.
From this, strategic, measurable and effective communications can be developed.
Strategic Data Insights


Data is the main cornerstone of what we do. We turn data into information, and information into powerful insights. From this, strategic, measurable and effective communications can be developed.


Digital channels, platforms and technologies are constantly evolving. As digital strategists, we continually research and evaluate the best, most effective results for our customers. Ensuring each solution is tailored to fit requirements.

Direct Marketing teaser image


Our focus is digital, but we never forget the foundations of traditional direct marketing. Direct marketing principles are still essential in the digital world. We drive multi-channel marketing campaigns via digital and traditional channels.

Our Network

We are a core team of key people internally and work with our network of partners.

Our partners are handpicked based on their skills and knowledge.
The network has been active since the inception of The Bakery and most partners have been involved for over 10 years.

This enables us to offer you the most suitable solution, and only recommend what you need.
By taking unnecessary overheads out of the equation, we can deliver a more cost effective solution.

Below are some of our partners.

  • Association of Data-driven Marketing & Advertising
  • Apteco Marketing Suite
  • Datawere
  • The Bakery are Official Google Partners.
  • Pearman Media
  • The Prospect Shop
  • Sensis
  • Xpand Online


Hear directly from our clients and partners.

“I have worked with the Bakery for over 12-years, either supporting their engagement with clients or having them help support the organisations that I have been working for. More recently with the formation of Datawere and the formalisation of the Bakery Network. Working with the Bakery has become a 'no-brainer', particularly as it provides access to rounded expertise, and great solutions for our clients.”
Ade Ewart
“I’ve had the pleasure of working with Per and Jill from The Bakery over the last 5 years. I would recommend The Bakery to all B-to-C businesses with data management requirements and data marketing operations. The Bakery operate on a true partnership model with their clients, striving to understand their partners needs/objectives and taking a very personal approach to business.”
Tane Mitchell
Head of Business Development
TAL Direct
“The Bakery worked with us for over 2 years on numerous projects, which resulted in some very profitable relationships for IMP. Their work is characterised by their deep knowledge of direct and data-driven marketing, as well as the industry itself. I can't recommend them enough!”
Martaijn Timmer
Marketing Director
International Masters Publishers
"I worked with The Bakery, as a valued strategic partner, to develop and execute a wide range of activity. The Bakery went above and beyond to deliver both strategic, and monetary value to the business."
Sasha Vlacich
Head of Business Intelligence and Database Marketing
TAL Australia
“Over the last 3 years, The Bakery has provided us with invaluable data-driven strategic insights, that have helped shape our marketing strategy and grow our business, in very measurable ways. It's also a delight working with them.”
Hunter Drinan
Managing Director
“We have worked with The Bakery for three years and they have been instrumental in improving our understanding of our customers. Working together on affiliate partnership campaigns have generated new untapped revenue streams.”
Edward Wise
Marketing Director
Global Shop Direct
"We have worked with The Bakery on many projects over the last five years. Their skills in targeting, segmentation and data analytics are awesome."
Paul Royston
Director –
Media, Advertising and Sales
Australia Post
"Our list broking team has been working closely with The Bakery for a number of years. We have worked together on direct marketing campaigns from Bluechip to SME. This is a marketing agency that ‘gets’ data."
Beau Loughhead
The Prospect Shop